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Al Ries, Adman Who Sought a Portal Into Consumers’ Brains, Dies at 95

NY Times
NY Times

Using the concept of “positioning,” he guided companies to market their products by creating hard-to-forget messages.  » mehr lesen

NY Times
NY Times
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Tottenham Hotspur Owner Joe Lewis Is Charged in U.S. With Insider Trading

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Federal prosecutors in Manhattan accused the British billionaire of illegally funneling nonpublic information to associates to trade on.  » mehr lesen

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